"WELL STRUCTURED TRAINING AT RETAIL CHAINS IN INDIA"

Authors

Dr. Anurag Mehta (Principal & Professor), Pacific Institute of Business Studies, PAHER University.

Bhavya Jain, PAHER University.

Abstract

Retail business is the business which heavily relies on the transaction ability and efficiency of the sales force. If we talk about the organized retail chains running in India, Reliance and Big Bazaar are the leading retail chains. They are having outlets across the nation, having huge number of sales personnel to whom they also provide specified training. An effort was made through this research work to study whether the training provided at the retail chain is well structured and is there any difference in their structure. Keeping this in mind this study was conducted on the training program of Reliance Smart and Big Bazaar situated in Ahmedabad, Vadodara, Jaipur and Udaipur cities. T test and Z test were used to check the level of significance and significant difference.