"SATISFACTION LEVEL OF CUSTOMERS TOWARDS HONDA ACTIVA IN DHARMAPURI DISTRICT, TAMILNADU"

Authors

Dr. K. JAYAPRIYA, Assistant Professor
Department of Management Studies, Vivekanandha College of Engineering for Women, Elayampalayam, Tiruchengode – TK, Namakkal District, Tamilnadu – 637 205, India.

Abstract

Customer satisfaction measures are how nicely the expectations of a customer regarding a service or product supplied by a corporation were met. Customer satisfaction is an summary idea and involves such elements as the quality of the product, the exceptional of the carrier provided, the atmosphere of the place where the products or services is bought, and the price of the products or services. It is taken into consideration to be the precious property of a business. Incomes of the automobile industries bear in mind as vital contribution of Country’s economic system and also generate extra activity possibilities in flip it makes fast growth in economy, for this reason they have analyzed the client satisfaction on Honda Activa two wheeler particularly in Dharmapuri and discover the powerful carrier supplied through the sellers.