"GREEN ENTREPRENEURIAL INTENTIONS OF ANNAMALAI UNIVERSITY STUDENTS IN CHIDAMBARAM"

There has been an increasing awareness of the need to build an environmentally friendly entrepreneur (green entrepreneurship) in the city. The number of green entrepreneurs in today’s business world, where new opportunities have arisen, has increased with each passing day. Green entrepreneurship, which is very important for economic and social growth, has become more widespread and more active. A variety of studies have dealt with the issue of deciding factors influencing the green entrepreneurship intention. This study examined the factors influencing the green entrepreneurial intentions of the final year undergraduate business administration students at the selected annamalai university and the relationship between the success of green entrepreneurship students and their green entrepreneurial intentions. The study found a strong positive association between the students’ performance in green entrepreneurship and their green entrepreneurial intentions. In addition, it has been found that students with self-employed parents have higher entrepreneurial intentions than those whose parents are not self-employed.