Pranita Saha & Aruna Dev Rroy (Assistant Professor)
Royal School of Commerce, The Assam Royal Global University.
Employee engagement is critical to the success of every organization. Engagement is a result of
better understanding of company’s goals and their role in helping the organization reach those goals. As
human resource is such an important ingredient in every organization, it was necessary to find out what
factors led to their engagement in the organization and reach their optimum level of productivity. To find
engagement factors of employees in an organization, the motivational theory developed by Abraham
Maslow is studied. So, this paper analyses needs-satisfying approach and tries to club it with Abraham
Maslow’s Life Cycle Theory to understand how an individual’s psychological needs defined by
Kahn acts as a factor in Maslow’s Hierarchy of Needs Theory. This model can help an organization to
understand the needs of employees at each stage and use that to engage them towards better performance
and ultimately towards increasing their productivity. When an employee’s performance is better the whole
organization becomes effective and efficient. Therefore, this model becomes very important to study the
effectiveness of human needs and how these needs affect their level of engagement.