ISSN: 1007-1172

Impact Factor: 6.2


Journal of Shanghai Jiaotong University

International Peer Reviewed | Open Access | A Monthly Publishing Journal

"Employee Engagement: The Key to Organizational Success"


Pranita Saha & Aruna Dev Rroy (Assistant Professor)
Royal School of Commerce, The Assam Royal Global University.


Employee engagement is critical to the success of every organization. Engagement is a result of better understanding of company’s goals and their role in helping the organization reach those goals. As human resource is such an important ingredient in every organization, it was necessary to find out what factors led to their engagement in the organization and reach their optimum level of productivity. To find engagement factors of employees in an organization, the motivational theory developed by Abraham Maslow is studied. So, this paper analyses needs-satisfying approach and tries to club it with Abraham Maslow’s Life Cycle Theory to understand how an individual’s psychological needs defined by Kahn acts as a factor in Maslow’s Hierarchy of Needs Theory. This model can help an organization to understand the needs of employees at each stage and use that to engage them towards better performance and ultimately towards increasing their productivity. When an employee’s performance is better the whole organization becomes effective and efficient. Therefore, this model becomes very important to study the effectiveness of human needs and how these needs affect their level of engagement.