Raj Misra, Associate Professor
Media & Mass Communication NIMS University Rajasthan, Jaipur.
In India watching movie is not just a source of entertainment, but it is an occasion of
family outing. Where middle and upper middle class families don’t mind investing
money in multiplexes, people who can’t afford high priced ticket throng the still single
screen. Only due to popularity of cinema alone Bollywood produces more than 1000
films per year. But since March 2019 Covid-19 pandemic has badly affected filmmaking
sector worldwide. But at the same time it had brought opportunities OTT platforms like
Netflix, Zee5, Amazon Prime, Disney Hotstar etc. All big and known producers produced
good films and serials on OTT platform. Hurt by the COVID lockdown in the past many
months, combined with the fear of contracting the coronavirus in a confined space that is
likely to keep film-goers away from theatres for the foreseeable future, multiplex players
in the country are planning to experiment with the drive-in theater concept to revive their
fortunes. Companies such as PVR, Inox, and Carnival Cinemas may open drive-in
facilities by the end of this year or early next year.