"Drive-in Theater: A new emerging mode of watching Cinema and Entertainment"

Authors

Raj Misra, Associate Professor
Media & Mass Communication NIMS University Rajasthan, Jaipur.

Abstract

In India watching movie is not just a source of entertainment, but it is an occasion of family outing. Where middle and upper middle class families don’t mind investing money in multiplexes, people who can’t afford high priced ticket throng the still single screen. Only due to popularity of cinema alone Bollywood produces more than 1000 films per year. But since March 2019 Covid-19 pandemic has badly affected filmmaking sector worldwide. But at the same time it had brought opportunities OTT platforms like Netflix, Zee5, Amazon Prime, Disney Hotstar etc. All big and known producers produced good films and serials on OTT platform. Hurt by the COVID lockdown in the past many months, combined with the fear of contracting the coronavirus in a confined space that is likely to keep film-goers away from theatres for the foreseeable future, multiplex players in the country are planning to experiment with the drive-in theater concept to revive their fortunes. Companies such as PVR, Inox, and Carnival Cinemas may open drive-in facilities by the end of this year or early next year.