"Door step delivery of groceries by Webvan: A case study approach"


Dr. S. Anjani Devi (Assistant Professor)
GITAM School of Management, GITAM, Visakhapatnam, Andhra Pradesh

Dr. Pulidindi Venugopal (Professor), VIT, Vellore-632014

S. Aswini Priya, VIT Business School, VIT, Vellore-632014


Webvan was a dot-com company and grocery business that filed for bankruptcy in 2001 after 3 years of operation. It was headquartered in Foster City, California, United States. It delivered products to customers’ homes within a 30-minute window of their choosing. At its peak, it offered service in ten US markets: the San Francisco Bay Area; Dallas; Sacramento; San Diego; Los Angeles; Orange County, California; Chicago; Seattle; Portland, Oregon; and Atlanta, Georgia. The company had hoped to expand to 26 cities by 2001. The main aim of this case study to examine the problem faced by Webvan and intends to propose solutions for it.