"DIGITAL TRANSFORMATION IN SMALL AND MEDIUM SIZE ENTERPRISES A SPECIAL REFERENCE TO SELECTED SMES IN KERALA"

Digital Transformation (DT) considers ongoing process of digitalization of a company, which Uses digital and data-driven innovation to improve existing processes, changing the specific business model (BM) elements, or completely regenerate its BM. Large companies positioned on the DT front line while small and medium enterprises (SMEs) are challenged by resource constraints and lacking guidelines for realizing the benefits of DT. This situation threatens SMEs as big players increasingly use DT enter markets for which they are traditionally reserved SMEs. Research to date on how SMEs can function effectively participate in DT is limited. Against this background, this article is based on preliminary research and a focus group discussion to propose a model of procedure, which enables DT in SMEs including publicly funded support units. These units assist SMEs in understanding and structuring the potentials of digital and data-driven innovation.